Branding

AoW Brand Kit

Everything for consistent Minecraft and community branding: logos, icons, approved palettes, social card templates, and media-safe usage notes.

This kit keeps AoW SMP posts, stream overlays, social cards, and server documentation on-brand. Use the assets exactly as shipped for strongest recognition across Discord, YouTube, X, Twitch, and community forums.

Primary Brand: AOW SMP
Primary URL: AOWMC.com
Map: map.aowmc.com
Stack: Java + Bedrock shared world

1 Core logos

Use the core crest and wordmark for profile headers, thumbnails, and website references. Keep extra effects (dropshadow, glow) to a minimum when used inside game-related thumbnails.

Asset
aow-wordmark.svg

Primary horizontal identity. Best for headers, page hero sections, and channel banners.

Asset
aow-smp-crest-v2.webp

Primary square icon and profile image fallback. Use as Discord role, server icon, and compact thumbnails.

Asset
brand-crest.webp

Alternate crest variant for dense UIs and mobile-first layouts where file weight matters.

2 Official palette

Keep contrast predictable with the tokens below. The portal theme and card surfaces are tuned to these values.

Primary

#79d36f · growth, activity, call-to-action accent.

Secondary

#f1bf52 · premium labels, warning callouts, special tags.

Neutral

#6bb9eb · link tone and map-oriented accents.

Surface

#08100c to #0f1a14 background blend for all production pages.

Body text

#f5f7ee for core copy and #aebaae for secondary details.

Error

#e4685d for offline or blocked states.

3 Platform icons and badges

Java and Bedrock must be represented clearly where connection paths are discussed.

Java edition badge

Use aow-edition-java-coffee-block.png on server details, onboarding, and crossplay explainers.

Bedrock edition badge

Use aow-edition-bedrock-stone-bed.png in every docs or help path that mentions port 19132.

4 Social and promo cards

Use approved card templates for better click-through in server posts and partner announcements.

aow-server-card.svg

Landscape social card for events, votes, and major roadmap posts.

aow-edition-java/bedrock PNGs

Generated edition art for one-tile thumbnails, docs callouts, and connect screenshots.

aow-badge-strip.svg

Badge strip for stream overlays, status blocks, and sidebars.

5 Usage policy

Brand quality bar: no heavy stretch, no recoloring that lowers contrast, and keep logo spacing generous. If assets must be recolored for a specific layout, keep stroke thickness and geometry intact.
Content safety: avoid misleading tags or fake “sponsors” labels on community-made media. Use official logos only for the official server and official AoW SMP ecosystem.
Need another format? Export needed variants (png/tshirt/banner) from the SVG sources and keep source-of-truth files in /assets.